Search Engine Optimization/Social Media Organization
Search engine optimization (SEO)
It is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.
Social media optimization (SMO)
It increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.
Why should you take it
- Must skill for people wishing for a digital marketing carrer
- Entrepreneurs having web presence seek people who can work towards SEO
- Social Networking is the new billboard and you must know who to sell there
- Highly desired skill set by Corporates who are into products and services
- Social Networking Tools
Course High Points
- Optimising your website
- Amplifying your content with social media
- The Anatomy of a Landing page
- Creating content with purpose
- Cultivating happy customers
- General and Others - ₹10,000/-
- SC/ST - ₹8000/-
- Deshbandhu College Student - ₹7000/-
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